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B2B Growth Payment Flexibility

The Top 4 Biggest Benefits of Using B2B BNPL

For many B2B businesses, growth isn't limited by demand. It's limited by cashflow timing. B2B Buy Now, Pay Later is becoming a growth tool by separating payment flexibility from supplier cashflow.

Why B2B BNPL Is Becoming a Growth Tool for Suppliers

Customers want flexibility. Suppliers want certainty. Traditional payment terms often force one side to compromise — and that compromise usually shows up as delayed payments, smaller orders, or lost deals.

B2B Buy Now, Pay Later (BNPL) is changing that dynamic by separating payment flexibility from supplier cashflow.

The shift: More suppliers are adopting B2B BNPL not just as a payment option, but as a strategic growth tool that transforms how they win and close deals.

1. Getting Paid Upfront and Ending the Invoice Chase

Waiting weeks or months for invoices to be paid is one of the most common stress points in B2B. Thousands of businesses across New Zealand spend time chasing invoices, managing follow-ups, and navigating awkward conversations that can strain otherwise strong commercial relationships.

Getting paid upfront removes that uncertainty entirely. Cash hits your account immediately, allowing you to plan with confidence and reinvest sooner.

Instead of wondering when revenue will arrive, you can focus on production, staffing, and growth.

The impact: Faster access to cash doesn't just reduce stress — it increases momentum. When revenue is available right away, businesses can move quicker and compound growth over time.

2. Giving Customers the Flexibility They Expect

Payment flexibility has become a baseline expectation in many purchasing decisions.

When customers can choose how they pay, the buying experience feels easier and more collaborative. Flexible terms relieve short-term cashflow pressure and make it simpler for customers to commit without delay.

This doesn't mean taking on additional risk. With B2B BNPL, suppliers can offer flexibility while still being paid upfront and in full.

The data: Research shows that 82% of B2B buyers would choose a vendor that offers payment terms over one that doesn't. Flexibility isn't a nice-to-have — it's a competitive advantage.

3. Saving Deals That Would Otherwise Be Lost

Many deals don't fall over because of price. They fall over because of timing.

Customers hesitate when they're asked to pay upfront, especially when they don't yet know how quickly that purchase will turn into revenue. That hesitation often sounds like "maybe later" or "let's start smaller," even when the underlying demand is there.

Flexible payment terms keep those opportunities alive. By removing the upfront cash barrier, B2B BNPL helps customers move forward with confidence and allows suppliers to capture demand that might otherwise disappear.

The outcome: It turns stalled conversations into closed deals.

4. Increasing Average Order Value Without Extra Effort

When customers aren't constrained by tight monthly budgets, they naturally buy more.

Flexible payment options give buyers permission to increase order size without hesitation. Instead of optimising for short-term cash availability, customers can order what they actually need.

The result is higher average order value — without discounting, aggressive upselling, or added sales pressure.

The advantage: It's one of the few levers that increases revenue while simplifying the buying decision.

Traditional Payment Terms vs B2B BNPL

Benefit Traditional Payment Terms B2B BNPL
When you get paid 30-90 days later Upfront & immediately
Invoice chasing Required, time-consuming Not needed
Customer flexibility Limited (one lump sum payment) Full (spread over months)
Deal conversion Lost to cashflow concerns Higher close rate
Average order value Reduced to protect cashflow Increased to actual need
Risk management Supplier carries all risk Transferred to provider

Bonus Benefits Worth Mentioning

Happier Customers, Stronger Relationships

Cashflow fluctuates for businesses of all sizes. Timing matters, even for reliable customers.

When you offer flexible payment options, customers feel supported rather than pressured. That support builds trust and loyalty.

Happier customers don't just buy more — they stay longer and are more likely to see you as their preferred supplier or manufacturer.

Removing Payment as the Constraint

This is often the biggest shift. Most price objections aren't actually about price. They're about when the payment is due.

When payment is no longer the sticking point, the conversation changes. Instead of debating affordability, buyers focus on the product, the outcomes, and the value.

The transformation: B2B BNPL removes payment as a constraint and turns it into an enabler. For suppliers, that shift can unlock growth without changing pricing, product, or process.

Experience the benefits of B2B BNPL

PaidTerms helps New Zealand suppliers get paid upfront, increase order sizes, save more deals, and build stronger customer relationships — all while offering the payment flexibility modern buyers expect.