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NZ Manufacturing Sales Growth Strategy

How New Zealand Manufacturers Are Using B2B Buy Now, Pay Later to Win More Deals

Manufacturing sales are competitive. Buyers compare suppliers on quality, lead times, and price. But what if price didn't have to do all the heavy lifting?

The Real Constraint in Manufacturing Sales Isn't Demand

Most buyers don't order less because they don't want more. They order less because paying a large invoice upfront puts pressure on their cashflow.

Even when a larger order would reduce unit costs or improve efficiency, buyers often choose a smaller run to stay financially safe.

That hesitation shows up as:

  • Smaller minimum order quantities
  • Split or staged orders
  • Delayed purchasing decisions
The pattern: In many cases, manufacturing sales become a race to the bottom on price. Bulk discounts are expected, margins get squeezed, and deals are still delayed because of upfront payment pressure.

A Better Lever Than Discounting: Instalments

Instead of asking buyers to commit to one large payment, B2B Buy Now, Pay Later allows them to spread the cost of an order over time.

When buyers can pay in instalments, the decision changes. They stop asking, "Can we afford this all at once?" and start asking, "Can we manage this monthly?"

That shift leads to:

  • Higher conversion rates — fewer deals lost to cashflow concerns
  • Larger order sizes — buyers commit to what they actually need
  • Increased minimum order quantities — more efficient production runs
  • Happier customers — flexibility without financial strain

And critically, this happens without discounting, changing your product, or reworking your entire sales process.

Why B2B BNPL Works for NZ Manufacturers

Traditional financing options often introduce more friction than flexibility. Lengthy approvals, complex paperwork, and high interest rates slow deals down and frustrate buyers.

B2B Buy Now, Pay Later works differently.

With PaidTerms, New Zealand manufacturers can offer instalment options across 3, 6, 9+ months, while still getting paid upfront and in full. The credit risk and repayment management sit with us — not you.

The key difference: From the buyer's perspective, it feels like flexibility. From the supplier's perspective, it feels like a cash sale.

What Changes for Suppliers

With B2B BNPL:

  • You get paid upfront for every approved invoice
  • Credit risk is removed from your balance sheet
  • Admin and collections are handled externally
  • More customers can access terms instantly

This means fewer blocked deals at the quote stage and less hesitation around larger orders. Buyers can say yes based on what they need, not just what they can afford to pay in one go.

Traditional vs Modern Payment Terms

Scenario Traditional (Upfront Payment) With B2B BNPL
Buyer decision "Can we afford this all at once?" "Can we manage this monthly?"
Order size Reduced to protect cashflow Increased to actual need
Sales conversion Lost to cashflow concerns Higher close rate
Supplier payment Delayed 30-90 days (if offering terms) Upfront & in full
Credit risk Supplier carries the risk Transferred to provider
Competitive advantage Price discounts, squeezed margins Payment flexibility, margins protected

Getting Paid Upfront While Buyers Pay Over Time

One of the biggest concerns suppliers have is risk. Extending more trade credit or offering flexible terms usually means carrying more exposure.

PaidTerms removes that concern.

You get paid upfront for approved invoices. We manage the repayments and the risk. Your cashflow remains predictable, while your customers get the flexibility they want.

Standing Out in a Crowded Market

Whether you manufacture office furniture, product packaging, or apparel, the sales conversation eventually drifts toward the same pressure point: price.

But instead of competing purely on price, manufacturers can now compete on payment flexibility — without taking on additional risk or waiting to be paid.

The advantage: B2B Buy Now, Pay Later gives manufacturers a way to increase conversions, lift order size, and improve customer satisfaction — without sacrificing cashflow or margin.

Using B2B BNPL as a Competitive Advantage

In New Zealand's manufacturing sector, price competition isn't going away. But discounting doesn't have to be the default response.

B2B Buy Now, Pay Later gives manufacturers a way to increase conversions, lift order size, and improve customer satisfaction — without sacrificing cashflow or margin.

For suppliers looking to modernise how they sell, payment terms are quickly becoming one of the most effective levers available.

Ready to use payments as a growth engine?

PaidTerms helps New Zealand manufacturers win more deals by offering instalment options while getting paid upfront. Stop competing on price alone — start competing on flexibility.